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Our Yummy Inventions
Swizzels have been making sweets since 1928. We are best known as the inventors of Love Hearts, Drumstick, Parma Violets, Fizzers and Refreshers bars which have all been enjoyed for generations around the world. But we haven’t stopped there! The talented inventors at our Derbyshire factory are still creating brand new jellies, chews, lollies and other sweets for you to enjoy and share.
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Visit our online shop
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Our Story
We’ve been inventing sweets for over 90 years.
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Vegan Range
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Brand New Swizzels Squash
Made with real fruit, zero added sugar and less than 5 calories per serving.
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Nutritional info
Find out if your favourites are suitable for vegans or allergy sufferers with our detailed search.